Want to liven up your marketing? Look no further than an enthusiastic employee and a cool (and likely plush and fuzzy) costume. From local appearances at festivals and parades to starring in TV and web commercials galore, the right mascot can take your brand exposure to new heights. We spoke with six pest management companies that are using their characters as part of a fun, interactive marketing campaign.
If we missed your mascot, send your photo to pmpeditor@northcoastmedia.net. We’ll round them up along with more photos of some of the characters on this page on our online blog, PMPPestTalk.net.
[Update 4/29: “More on mascots” is now on the blog.]
Click on the photos to enlarge them.
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Billboards featuring The Mouse have become the No. 1 branding tool for Northwest Exterminating. The Marietta, Ga.-based firm plans to hold a community-wide naming contest for its mascot in the near future.
Photo: Northwest Exterminating
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All Pro Pest Services, Marietta, Ga., has the Bug Pro on its team — and he is available for appearances at community events, free of charge. The catch? He’ll distribute All Pro literature while he’s there. The arrangement has been a win-win for such groups as the Atlanta Food Bank and the Rotary Club.
Photo: All Pro Pest Services
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Arnie has been a crew member of Anteater Pest Control, Waterford, Mich., since its start in 1993. Beyond the standard parade, fair and home show appearances, the anteater “with an Appetite for All Sorts of Bugs” (thus embodying the corporate motto) can also be spotted outside the firm’s headquarters, waving to locals during their morning and evening commutes.
Photo: Anteater Pest Control
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Dread Skeeter is a vital part of Richmond, Va.-based franchisor Mosquito Squad’s branding. His life mission is to eliminate mosquitoes and ticks, to help customers “take back” their back yards. Not only does he make appearances at public events around the country, he’ll even show up at treatments on occasion.
Photo: Mosquito Squad
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The cockroach mascot for Savannah, Ga.-based Yates-Astro Termite and Pest Control, is jailed during a St. Patrick’s Day parade — illustrating non-chemical pest management, of course!
Photo: Yates-Astro Termite and Pest Control
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Caddie high-fives a runner during a Mohawk Hudson River Marathon in Albany, N.Y. Not only was Caddie there cheering on the athletes, but Catseye Pest Control staff volunteered to run one of the water stops. “We loved watching the athletes smile when they saw Caddie, and many of them started singing the Catseye jingle — I don’t know how they had the energy!” says Catseye Brand Manager Ashlea Keene.
Photo: Catseye USA
Editor Heather Gooch can be reached at hgooch@northcoastmedia.net.
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